Avril has worked across all aspects of Television and Film Production and Broadcasting, including roles as Head of Entertainment at RTE, Commissioning Editor, Music Programmes for Channel 4 Television and Head of Music Programmes, BBC. Programmes produced by Avril at Channel 4 and the BBC won numerous international awards – including 4 international Emmys, 2 Prix Italia’s and 3 BAFTAs.
In 1998 Avril was invited to run the BBC’s coverage of the British and Global Millennium Celebrations. Avril was also jointly responsible with Peter McGhee of WGBH for the 2000 Today international consortium of 85 broadcasters, which was formed to produce the largest global broadcast in the history of television on December 31st 1999. Created by the consortium members, broadcast to 123 countries, to an audience of 2.87 billion, this 28 hour live programme broke and still holds all broadcast records for a single TV event.
Avril left the BBC in 2001 to establish her own independent production and media consultancy company, Silverapples Media Ltd., which specialises in: Feature Documentaries, Large-scale music events, TV Drama and Feature Films. The Silverapples Group includes an artist management agency, Go Artists and an association with The Post House, a state-of the art post production house based in East London. Silverapples Documentaries, Drama and Music projects have been sold to broadcasters all over the world and are available on DVD